And the reason the reader is connected to the iPad's 30-pin adapter (instead of the headphone jack) is for a more efficient credit card read. This capability gives organizers powerful visibility into the behaviors and preferences of their attendees, as well as an easy way to stay in touch with them.Įventbrite says the platform features optimized checkout flow that allows the application to process 400+ transactions per hour. By accepting payments via the At The Door app and card reader, organizers will have a full, comprehensive picture of their sales data captured through the Eventbrite platform - from both on-site sales and online sales data.

The ability to capture and track important data from on-site sales is important. Event organizers can also factor all the last-minute ticket sales into total sales data from an event. With the app, you can swipe an attendees card, and obtain their email, name and other information for further use. The app and reader aim to offer a complete box office, at the door solution for event organizers. But the beauty of the new device is how it works with Eventbrite's companion iPad app. The reader itself makes collecting spontaneous payments on the go fairly easy. The device, which is the company's first piece of proprietary hardware, is orange and rectangular. In December, the company launched the Eventbrite 'At the Door' iPad app, and today the company is debuting the complimentary credit card reader to allow event organizers to collect ticket payments on the go.Ĭalled the 'At The Door Card Reader,' the lightweight, plastic device is just under two inches long and fits into the iPad's dock connector port to allow users to swipe credit cards. Traditionally, Eventbrite tickets are sold online, which means that people who decide to spontaneously show up at the door can't use the platform.

To reach that $1 billion and expand sales, last year Eventbrite debuted the beginnings of the new Eventbrite Box Office. In 2011, the company sold $400 million worth of tickets, which is double the $207 million it did in 2010. Online ticketing platform Eventbrite is making a big push towards reaching $1 billion in gross ticket sales in 2012 after doubling both the number of events on platform in 2011 (458,207 events in 2011) and tickets sold last year (20,798,509 tickets sold in 2011).

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